While we have many protective cases available for the iPhone 4, we stock comparatively few novelty cases in our selection; that’s because we aim to provide superior protection, and all too often novelty cases can let you down in that department, focused as they are on making your phone look as attractive as possible. But we have good news, because if you’re a fan of attractive novelty cases, you’ll be pleased to know that we’ve just received a shipment of iPhone 4 cases that are both ultra-attractive and ultra-protective – the fun and colourful silicone penguin case!
Manufactured from a smooth, contiguous layer of silicone, to ensure an even finish, the surface of the penguin iPhone 4 case is seamless and joint-free, providing an aesthetic experience of unparalleled polish! Its fun and colourful design is an ode to the penguin, featuring an upraised penguin-patterned back and extended miniature arms, which can be used to help hold your iPhone 4 firmly. But it’s no mere fashion accessory – the rubbery silicone that comprises its overlay is extremely tough, ensuring that scratches, chips, bumps, dents and all the other daily annoyances of Smartphone ownership are deflected from the body of your iPhone 4. Despite this durability, the penguin style iPhone 4 case remains soft to the touch, which means it is pleasant to use and does not weigh down your device with unnecessary bulkiness. The padded underlay of the penguin silicone case is also shock-preventing, which guarantees that damage incurred through drops is deflected – which is good news, because a bad drop can cause catastrophic internal damage to any device, let alone a glass-backed Smartphone such as the iPhone 4! So the iPhone 4 silicone penguin case is protective and attractive, but is it convenient? We’re happy to report that yes, it is! It features a number of handy cut-out ports in its frame, allowing you to access all of the external features of your iPhone 4 such as the headphone jack, charger socket and Bluetooth connectivity ports. This means that the utility features of your device remain wholly intact while the iPhone 4 penguin case is equipped; you never have to remove the case in order to listen to music, charge your device, etc. In fact, you never have to remove your case at all, so you have comprehensive shielding for your iPhone 4 at all times! In addition to this obvious benefit, the penguin case is also slim-line and form-fitting, adding no additional bulk to the body of your device’s casing; its simplicity of design means that there’s no assembly required to fit this iPhone 4 case. Your device simply slots into the internal portion of the penguin case and is held in place by its form-fitting grip, meaning that your iPhone 4 will remain in place until you consciously decide to remove it! 
So if you’re fortunate enough to own an iPhone 4, and are searching for a case cover that’s protective, attractive, and ultra-handy, why would you opt for anything other than the iPhone 4 silicone penguin case? With a wide selection of colours to choose from, anybody who wishes to opt for one of our silicone penguin cases should be completely spoilt for choice! But to help you make a decision, we’ve included both images and links to the product pages of each colour of our penguin cases. Simply click on one of the above images to be taken to the buying page of your penguin case of choice – now that’s convenient!
Speaking of convenience, your consumer experience is our most important concern, so if you have any questions, issues or suggestions about our penguin iPhone 4 case selection, please don’t hesitate to pose them in the comments selection below. With your help and guidance, we can help polish the Mobile Madhouse experience until it’s the best mobile accessory site around, so please don't hesitate - thank you for reading!
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But just as Nokia is struggling to compete in the Android and iOS dominated market of the modern clime, things haven’t stayed so rosy for RIM, either. In 2011, they reported a revenue drop for the first time in nine years, and their stock swiftly followed suit, dropping to its lowest level since 2006. In the years 2008 – 2011, RIM’s shareholders suffered staggering losses; around 82%, as RIM’s market capitalization dropped from $83 billion to $13.6 billion, the largest recorded decline for a telecommunications equipment provider. And things have only gone from bad to worse. The statistics speak for themselves: their shares are currently worth less than $8, from an all-time high of $140 in 2008. RIM’s fall from King of the feature phone market to its biggest loser has been dramatic indeed – but why did it happen?
The answer is simple: Smartphones. In 2007, the release of the iPhone changed the entire face of the feature phone market, in much the same way the initial release of the Blackberry (with its miscellaneous services such as internet access) changed the face of the early mobile market. Companies like Google and Samsung managed to stand up the challenge via diversification (today, Google’s Android OS and Samsung’s range of top-end Galaxy Smartphones stand toe-to-toe with Apple), but Blackberry misidentified their market position, and thought that they could maintain their niche in the feature phone market: devices superior to bare-bones mobile devices, but significantly weaker than their Smartphone counterparts. The modern user, however, proved Blackberry wrong – nowadays, even the least tech-savvy consumer uses their mobile devices for a plethora of tasks, with phones and texts buried under the ability to browse the internet on the go, play games from the app store, or connect to their friends via social networking sites. The modern user is simply not interested in stripped-down devices, when convenience is readily available.
RIM’s future is uncertain. Doom-sayers are already claiming that the company is in its final throes: they predict mass desertion from consumers, followed by a mercifully swift death. But that’s not necessarily the case; RIM still has a faithful consumer base amongst corporate businessmen, who value Blackberry devices for their security features and easy, intuitive usage of e-mail. They undoubtedly made a mistake in attempting to diversify into a radically different market, one they didn’t understand the implications of, and they have suffered accordingly – but with the BB10 OS slated for release by 2013, RIM could hang on until the first quarter and recoup losses… as long as they’re willing to tighten their belts and accept that things may get worse before they get better.
